Modern Last Click Attribution Analytics

Last click attribution is a model that gives 100% credit to the final touchpoint before a conversion. This helps you understand which marketing channels are directly driving sales and conversions, allowing you to optimize your marketing spend more effectively.

Mistral Metrics integrates with your existing marketing platforms and analytics tools to track customer journeys. Our platform automatically identifies the last touchpoint before each conversion and provides real-time insights into which channels are driving the most value for your business.

We support integrations with major advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads), analytics tools (Google Analytics, Adobe Analytics), CRM systems (Salesforce, HubSpot), and e-commerce platforms (Shopify, WooCommerce). Our API also allows for custom integrations.

Mistral Metrics focuses specifically on last click attribution with unparalleled accuracy and speed. Unlike multi-touch attribution tools that can be complex and resource-intensive, we provide clear, actionable insights that help you make immediate optimization decisions. Our platform is also built by data scientists who understand the nuances of attribution modeling.

Absolutely. We employ enterprise-grade security measures including end-to-end encryption, SOC 2 Type II compliance, and GDPR compliance. Your data is stored in secure, redundant data centers and never shared with third parties. We also offer on-premise deployment options for enterprises with strict data residency requirements.

Mistral Metrics is designed for businesses of all sizes, from startups spending $10K/month on marketing to enterprises with multi-million dollar budgets. Our pricing scales with your needs, and our platform is flexible enough to handle both simple and complex marketing ecosystems.

No technical knowledge is required for day-to-day use. Our interface is designed for marketers and business users. However, we do provide robust APIs and documentation for technical teams who want to build custom integrations or extract data programmatically.

Our 14-day free trial includes full access to all platform features, up to 100,000 tracked events, integration with up to 5 marketing platforms, and email support. No credit card is required to start, and you can upgrade or cancel anytime.

Yes, you can export all your data in multiple formats including CSV, JSON, and Excel. We also provide scheduled exports and automated reporting via email or Slack. For advanced users, our API allows you to pull data directly into your own data warehouse or BI tools.

Most customers see their first attribution insights within 24 hours of connecting their platforms. However, for the most accurate trends and patterns, we recommend letting the system collect at least 7-14 days of data. Real-time tracking begins immediately upon integration.

We provide email support for all plans, with response times of 24 hours or less. Premium plans include priority support with 4-hour response times, live chat, and dedicated account managers. We also offer comprehensive documentation, video tutorials, and a community forum.

Yes, while we focus on last click attribution, you can customize the attribution window (e.g., 7 days, 30 days, 90 days) and set up custom rules for specific scenarios. This flexibility allows you to align the platform with your unique business model and sales cycle.